Digital Performance Full-stack – Philippines Market

TeenCare | Remote / Hybrid | Market Growth Ownership

Compensation & Benefits

• Base salary: Negociate
  (depending on performance capability and market experience)
• Performance-based bonus (monthly / quarterly), directly tied to:
• Funnel growth
• CPL / CAC efficiency
• Successful scaling milestones
• Equity / ESOP (based on impact and long-term commitment)
• Flexible remote work, no nationality restrictions
  Suitable for both Philippines-based candidates and Vietnamese marketers with international performance experience
• Budget support for:
• Performance tools
• Ad testing
• Learning and professional development

Background

TeenCare is an education and child development platform serving students (Grades 4–9) and their parents.

Over the past 12 months in Vietnam, TeenCare has:

• Achieved consistent ~20% month-over-month growth
• Built and validated a proven performance funnel
• Developed ready-to-use sample ads, content, landing pages, and testing frameworks with real results

TeenCare is now expanding into the Philippines market and is looking for a full-stack performance marketer to:

• Localize a proven growth model
• Execute and scale with discipline
• Own end-to-end growth outcomes

Role Objective

To replicate and scale TeenCare’s validated Vietnam growth model in the Philippines by:

• Deeply understanding local insights
• Localizing content and messaging
• Owning the entire performance funnel

Scope of Work

1. Market & Insight Research (Local-first)

• Deeply understand Philippines parents and students:
• Education-related concerns
• Behaviors, beliefs, and purchase barriers
• Compare insights:
• Insights that performed well in Vietnam
• Insights that require adaptation
• New insights that must be developed locally

Expected outputs:

• Philippines market insight map
• Vietnam → Philippines insight mapping (reuse / adapt / rebuild)

2. Content Localization & Creative Direction

• Adapt Vietnam sample content for the Philippines market:
• Hooks
• Storytelling
• CTAs
• Visual preferences
• Work with internal teams or local freelancers / creators

3. Performance Advertising – Full Funnel Ownership

• Launch and optimize ads on:
• Meta (Facebook / Instagram)
• TikTok (if aligned with local behavior)
• Own the full funnel:
• Awareness → Lead → Activation → Purchase
• Monitor and optimize:
• CPL
• CAC
• Conversion rates at each stage
• Lead quality (right parent segments)

4. Testing Framework & Scaling

• Apply the testing framework already proven in Vietnam:
• Test by insight → angle → format → offer
• Propose:
• Testing budgets
• Scale / kill criteria
• Scale campaigns once clear efficiency thresholds are met

5. Data, Insight & Feedback Loop

• Analyze ad data and user feedback:
• Comments
• Inbox messages
• Parent objections
• Act as the bridge between the Philippines market and the Vietnam core team
• Feed insights back into product, content, and brand strategy

KPIs & Expectations

0–1 month (Validation):

• Identify 2–3 scalable local insights
• Establish 1–2 stable funnels
• CPL within acceptable Philippines benchmarks

2–5 months (Scaling):

• Achieve 15–25% month-over-month growth